Briefing · Media Plan · Budget Allocation

Briefing · Media Plan · Budget Allocation · Executive Summary

1. Briefing

1. Client:

2. Objective:

3. Package:

4. Start:

5. End:

6. Currency:

7. Audience:

8. Campaign objective:

9. Geo Targeting:

2. Budget Allocation

Media Budget

Google Ads %

EDM Display %

Social Media %

Package	Recommended Media / Month	Google Ads	Social Media	EDM Display & Video	Management & Optimization

3. KPI Overview

0.00%

CHF / EUR 0.00

CHF / EUR 0.00

3 Months

CHF 1’000

CHF 3’438

4. Media Plan

Google Ads

Google Ads Metric	Input / Formula	Absolute per Month	Total Campaign

Social Media Advertising

Social Media Metric	Input / Formula	Absolute per Month	Total Campaign

Social Media includes Meta, YouTube, TikTok and other suitable social/video platforms.

4. Media Plan

EDM Display & Video

EDM Metric	Input / Formula	Absolute per Month	Total Campaign

5. Executive Summary

EWA Solutions GmbH, Unter Altstadt 10, 6300 Zug | UID/MWST. CHE-487.126.415 | Email: info@ewasolutions.ch | Tel: +41 (0) 76 522 01 58